Kia ora from Lucia,
I’m very happy to announce the 2021 dates for our public training workshops for this year. In these workshops, we dive into cognitive and social science to help you understand the surprising barriers we face when communicating our big issues. And we introduce you to our evidence-led model on how to overcome them: The Five Building Blocks of Narratives for Change.
Narratives for Change public training 2021
The 5 Building Blocks
Our training is divided in two modules: Foundations 1 and Foundations 2.
Each module is delivered via the video-calling platform Zoom in 4 weekly workshops of 2 hours each. Attendees must attend all four sessions.
Registrations are open for both modules on these dates:
Crafted at The Workshop this month
Stop the Behaviour Change Talk, Give us Better Systems
Many of us are working on big issues that require big changes to solve. From poverty to climate change, the most effective solutions require making changes at the systems and structural level. In this Op-ed Jess explains why our narratives need to move away from talking about behaviour change, which keeps people in a mindset of individual personal effort which can seem too hard. Rather we need to use our narratives to help people to understand that structural and systems level changes will make the biggest difference, and to encourage them to support people in power to make them. This means we Stop the Behaviour Change Talk, Give Us Better Systems
How to Talk (and Not Talk) About Covid-19 Vaccination to People with Doubts
There is a lot of talk about the small proportion of people who have hesitations about getting a COVID-19 vaccine (about a quarter of people). In this analysis for RNZ, Jess outlines what the research tells us about how to have productive conversations with people who have some concerns about getting vaccinated, and why having some hesitations is not the major issue we may think it is as long as we approach it well.
Analysis: How to talk (and not talk) about Covid-19 vaccination to people with doubts
Scared, Shouting and Standing in the Way
We spend a lot of time talking about the loud and noisy opposition to change. In transport this can look like a lot of reporting of those loud minorities who oppose changes for the long term wellbeing of our future generations. This has the effect of amplifying their fears and ideas, and those with the power to change things also become reluctant to make the changes that will make the biggest difference (like integrated cycleways). In this Op-ed we discuss the importance of centering the needs of people we don't hear from, including the next generation.
Scared, shouting and standing in the way
Notes from the Narrative Movement
Framing Climate Justice
Systems Change Photo: Lynn Grieveson
The Framing Climate Justice website sets out the findings of a 12-month project bringing together organisers from across the climate movement to identify, frame and tell the stories that will build support for climate justice. Through a series of participatory workshops, group work, research and testing this project found out how the UK public currently thinks about climate justice, and then crafted and tested ideas for how the movement can engage and build public support for climate justice. In the resources section of the website you'll find a research briefing and presentation slide deck, with more resources coming soon.
You can get more guidance on narratives on topics from transport, climate change and justice reform in our freely availably message guides on our website.
Get in touch
Get in touch with with lucia@theworkshop.org.nz if you are interested in training for your team, with sharon@theworkshop.org.nz if you are interested in research on narrative strategies for your area of work, or rachel@theworkshop.org.nz if you would like to talk to us about how we can help you with specific advice.
Lucia at The Workshop