How we can help
There are many different ways we can work with you to help you achieve your goals. We’ve created a menu that gives you a taste of our talks, training, research and consulting options. Get in contact with Lizzie Edwards, Director of Business to chat through which options might work best for you.
Options for how we can support you
Talks and expert panels
We love sharing framing and narrative advice with audiences who are interested in effective communication and those working on systems change kaupapa. Jess, Minette, and Julie regularly share the learnings and themes from their research at conferences and webinars.
Examples of topics that our team can cover include:
How narratives and frames can unlock your goals, and your goals for leadership
False Information
Topic specific frames and framing strategies, for example Climate Disruption, Equity, Crime and Justice, Child Development, Public health, Transport and more
Training
We offer both public and bespoke training options to meet the different needs of individuals, groups, and organisations. Our public training enables people or groups can book a space on our regularly scheduled courses.
For details on public training head over to our training page.
For bespoke training options read on…
Introduction to framing and narratives
We can deliver introductory training on framing and narratives (formerly known as Narratives for Change foundations) to organisations or cohorts of people. This training introduces participants to basic theory on framing and the role of shared mindsets. It teaches you how to deepen public understanding and build demand for solutions that work. It can be delivered as a one-day in-person workshop or over several weeks online.
When should I choose this option?
Choose this option to enable groups to learn together how to use the power of framing as a tool to deepen public understanding and unlock support for the solutions you seek to implement.
Our introductory training is an easily accessible starting point and supports participants to immediately use more effective communication techniques. It guides them on how to use strategic framing approaches to achieve better outcomes.
Enquire for pricing and availability
Framing masterclasses – for specific topics
We provide topic-specific framing masterclasses to organisations or groups of individuals from within a sector. Framing masterclasses teach participants how to apply already tested frames and narratives to their issue. Throughout the masterclass participants construct frames and messages and receive coaching and feedback from our expert trainers, while also receiving advice on how to create a collaborative framing strategy on their issue to achieve greater impact more quickly.
Masterclass issues we cover include climate disruption, health equity, structural racism, criminal justice reform, transport (mode shift), transport and climate, poverty, the role of government for long-term wellbeing, budgets and taxes, new economic thinking, arts, culture and creativity, Te Tiriti o Waitangi, and other specific topics by agreement.
When should I choose this option?
To quickly upskill groups in framing a particular issue or build on framing practices people have been experimenting with.
To deepen public understanding of an issue of key concern quickly.
To power up a group to work together to strategically frame an issue to achieve greater impact together.
Enquire for pricing and availability
False information training
False Information training is for any organisation or person who is finding it difficult to communicate their issues, or have conversations online and in person, due to the use of and belief in incorrect facts. Many important issues like climate disruption, vaccination, health treatments, gender, the treaty, and more are being undermined by inaccurate facts that are used to mislead people and derail the work that is needed. In this training, participants learn three evidence-based tactics they can use to confidently and effectively counter clearly inaccurate information.
These three strategies equip participants to:
get ahead of information that is anticipated but hasn’t arrived yet
respond to incorrect and false information that is already out there
respond to difficult conversations
respond to incorrect and false information in one-on-one settings, both on social media and real life
When should I choose this option?
To achieve a healthy information environment we need tools to address false information that are proven to work. This training teaches participants how to foster a healthy and thriving inclusive information environment where people value and trust good information, and are able to access and use this to be well-informed on an issue.
Aotearoa specific framing research
We can use framing to shift shared cultural norms and assumptions, creating a supportive environment for solutions. Frames and messages developed and tested in the place they are being applied are particularly valuable to those of us working to improve the health and wellbeing of our communities and environment.
The Workshop undertakes framing research and experiments within Aotearoa New Zealand to build local evidence on frames that switch on support for solutions that work in our cultural context. Our framing research projects offer the unique benefits of identifying thinking and reasoning on an issue in Aotearoa specifically, and can include testing of new frames and messages with the New Zealand public.
Research projects range in scale and price. We can deliver new framing research, testing, and insights for between $60,000 to $100,000 depending on the issue and type of testing we do. More extensive research and implementation support to help embed the frames can be added on. We can lead research in a behind-the-scenes capacity, or as the public face depending on your needs.
When should I choose this option?
To understand what is driving an issue in Aotearoa from a public thinking and reasoning perspective, and to identify best places to intervene.
To have frame testing done in Aotearoa so that frames are known to be effective here.
To enable greater impacts across the wider field and network with best framing evidence.
Consulting
Strategic framing campaign support
The Workshop provides framing advice and support for organisations or collaborators working on specific campaigns. We work with teams throughout the campaign development process and help to shape campaigns to best meet the goals in terms of building public engagement and support.
When should I choose this option?
Strategic framing and campaign support is ideal for organisations or groups who already have a good understanding of strategic framing, but need support to achieve maximum impact from the campaigns they run on an issue.
Enquire for pricing and availability
Framing on the fly
Our live framing practice and coaching sessions are designed to help people reframe an issue or topic in those important but fast-moving moments. Framing on the fly sessions take people through a series of exercises to deepen understanding of the frames that work most effectively in their topic area. Sessions provide an opportunity for participants to practise how to reframe on the fly when coming up against unhelpful frames and narratives that undermine the solutions they are working to achieve.
Sessions can cover a range of topics including: poverty, climate, transport, criminal justice, health equity, arts, culture and creativity, government, gender issues, economic justice, and more.
When should I choose this option?
Framing on the fly coaching sessions are designed to support people who communicate in public contexts (writing, talking to media) or directly to decision makers. Coaching is for those who have previously completed training in framing and narratives with The Workshop, but would like to develop their skills at using effective frames in the moment.
Enquire for pricing and availability
As needed expert framing advice and coaching
The Workshop can provide expert advice and consulting when organisations need another set of eyes and ears to help get a campaign or project over the line quickly. Our consulting work can look like:
A round-table strategic discussion on framing and narratives for the moment with one of our Senior Narrative Advisors or Co-Director
Quick reviews of campaign content and messages
Impact design including advice and support on how to measure the impact of framing approaches
Coaching leaders in effective framing
When should I choose this option?
Our consulting services offer quick support for people working on live campaigns or those rolling out communications plans.