This short report is designed to help explain some guiding principles for you to construct effective communication strategies, messages and narratives about early brain development and recommend potential next steps in the work to shift narratives and deepen public understanding on this issue. This report is based on:

• A rapid review of framing evidence on early brain development.

• A partial map of the current territory of public narratives and mindsets around early brain development developed following a two day early brain development collection wānanga in March 2021.

• Our existing evidence-led building blocks of narratives for change.

It was developed by The Workshop for the Child Wellbeing Unit of the Department of the Prime Minister and Cabinet from analysis of the contents of a two day wānanga, a brief review of the framing literature and The Workshop’s unique evidence-based framework of narratives for change.

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