This paper contains recommendations on how to talk about an economy that prioritises people and the planet, with the purpose of deepening people’s understanding about how the economy can be redesigned to support collective human and ecological wellbeing.

This paper, and the advice in it, is for anyone advocating for changes to our economic systems and better public understanding of the benefits that would result from an economy that prioritises people and the planet. This includes economists, researchers, writers, advocates, campaigners, communicators, organisers, fundraisers, policy makers, and leaders of organisations.

This paper is for anyone who wants to motivate people to support an economy that puts our human and planetary needs at the centre of its activities, ensuring that these are all equally met by design.

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