This guide gives you tested ways to talk about the changes needed to get all people and goods moving in better ways around our towns and cities. You can use this advice to show people an alternative possibility of how their world could look, to tell stories that change the narrative, and to insert those stories in the public debate.

The theory and research underlying this guide focuses on the power of helpful narratives to influence how people think and talk about the world and what influence this has on concrete political and social change.

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