Message guides

Effective communication on climate action can build hope. It can improve people’s understanding of the causes and solutions, and motivate them to be agents of change. Motivating collective climate action at the right level requires more than communicating the facts and the dangers. As experts, advocates, and campaigners we need strategies grounded in the evidence of persuasive communication.

This toolkit provides practical guidance on strategies shown by research to inspire hope and build connections. Strategies that help develop more productive understandings of the causes of climate change, and strategies that encourage collective action on evidence-informed solutions.

Read publication →