Whether you are leading your organisation or community, working on the official response, or reporting on COVID-19 in the media, what and how you communicate about COVID-19 can help make sure that we all pull together.

A new freely available guide on ways to talk about COVID vaccination that will build trust and motivate vaccination. Together with a set of social media shareables and posters made using the insights from this guide.

An introduction to our briefing paper for the media on dealing with false information and COVID-19, along with links to recent writing exploring the subject.

This week we are going light on the words. We have instead a small collection of narratives we love that have come out of our COVID-19 experiences.

In this newsletter we pick up where we left off, covering how to make bold action seem feasible, why concrete language is essential, and the frames and metaphors to talk about reimagined systems.

In this newsletter and the next, we address how we can use narrative strategies to put in place new systems and structures that look after everyone and our planet.

Last newsletter we looked at how to deal with misinformation. This week we look at how to communicate when the journey ahead is less clear or diverts from the path to date.

On Wed 8 April, Rāapa 8 Paengawhāwhā, in partnership with the Science Communicators Association of New Zealand, Jess shared some tools that we can use to help ensure that talking about COVID-19 (and other national crises) is empowering, not harmful, for our audiences.

We know how busy you are, and how hard it is to put all these COVID comms tips into practice as you rush to get your work done every day. So we made you a checklist that will quickly walk you through the key principles set out in our guide and help you apply them to your work.

In this post, we talk about how to deal with misinformation about COVID-19, which can range from outright lies to information that has aspects of untruth to it.

During COVID-19 we want to enhance the interconnections we have with each other. We also need people to think about how those with the most influence can support us. Our communications should focus there.

More advice on effective ways to talk about staying at home including how to use values in your communications.

Welcome to the first COVID-19 communications and narrative newsletter from The Workshop team. Each week we will focus on one aspect of communicating during COVID-19. Tell us about your particular challenges, and we’ll try to address them in future newsletters.