Messaging toolkit: How to talk about opening our streets for people who walk, ride bikes, and take public transport
Messaging toolkit: How to talk about opening our streets for people who walk, ride bikes, and take public transport
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This toolkit supports the comprehensive guide 'How to talk about opening our streets for people who walk, ride bikes, and take public transport’
The toolkit gives you tested messages and practical ways to structure your communications. It includes:
• longer tested messages you can use whole or in parts
• a shortcut sheet of words and phrases to embrace or replace
• a story structure that helps you use Narrative for Change strategies in each story you create
• a template to help with your narrative strategy
• a checklist to help put it all in action